API development or third party API integration for your business
What is an API?
Give your customers and employees an easy, uninterrupted experience with an application programming interface (API). Your API connects your web application with other software, both internal and third-party, and tells them how to interact. Without an API, users have to search harder and make more stops to find what they need. With an API, users see exactly where to go and feel encouraged go there. Even more, you can build new apps that blend seamlessly into your existing software.
Whole new dimension of mobile
A well built API or third party API integration simplifies a user’s experience by removing unnecessary steps for the user. Do you want users to share your article on social media? They don’t need to copy and paste the url to their profile; just include “share” buttons for Facebook and LinkedIn. Want users to compare prices? Don’t send them into the arms of your competition’s website; include a widget on your site that shows them comparisons without leaving. Give your users everything they need to take the actions you need from them.
How an API Can Benefit Your Business
Aesthetic, Easy to Use, Robust
Your custom built API or third party API integration is the key to making your business digital. Done right, an API strategy cuts down barriers and encourages innovation. “You take away prior restraint,” says Forbes contributor Dan Woods. “People don’t have to ask permission to use important information or computing power. They can just do it. You empower creativity. Someone with a good idea can make it happen.” API allows users inside and outside of your company to contribute to your business’s success.
Benefits of using APIs for your business include the following:
- Improved Site Loyalty
- Wider Audience Reach
- Higher Conversion Rates
- Remote Storage
- Smaller but Still-Efficient Apps
- Greater Collaboration/Partnerships
- Easier App Development
- Greater ROI