Trend Media Group is the Caribbean’s leading digital media sales house. They connect advertisers with the audience they want to speak to in creative and impactful ways leveraging data to help them assign value to customers. In addition to providing innovating advertising solutions, they are publishers of digital content with Loop News and Loop.trade mobile apps.
Trend Media approached Dot Com Development to overhaul their flagship enterprise web and mobile based Loop News product that is responsible for delivering digital news media to all 29 markets of their customer base.
Trend Media realized they needed a new platform to better deliver rich media content to their users, as well as one that better managed the back end publishing processes for their content delivery teams for each of their various markets.
Best-in-class custom enterprise web and mobile solutions of rich media news content serving the Caribbean.
In choosing Dot Com Development as their development partner, Trend Media has been able to provide the following to both its’ internal staff and client base:
- Responsive Web Application
Users are able to experience the site via desktop, laptop, tablet, and phone devices.
- Native Mobile Applications
The Loop News Android and iOS mobile apps extend the Loop News experience for those who choose to get their news on the go.
- Centralized publishing repository of digital news media
Loop News now stands out among their content editors and publishers as an easy to use centralized publishing repository that manages multiple markets of content from different regions.
- Streamlined back end publishing platform
The highly customized back end has completely streamlined the news media publishing process allows Trend Media to create, manage and display virtually any type of content for any purpose, including content used across multiple channels, to ensure consistency across the Web, wireless devices, and e-mail. Multiple websites, syndication and content sharing allows publishers and content producers to provide their readership with the news – when, where and how they want it.
- Higher Traffic / User Engagement / Business Growth
The flawless combination of design, information architecture, and user engagement methodologies is now helping Trend Media become a major news authority in the eyes of Google and its users. The enterprise solutions is attracting targeted new users, engaging them with rich media content and and growing their member base daily.